The art of giving
For the festive season, Dior reinvents the magic of Christmas by spreading the magical beauty of Luminarie. These sublime luminous architectures – which punctuated the scenography for the 2021 Cruise show – unfurl gracefully on delicate packaging for precious gifts*. An enchanting voyage that dazzles with a thousand colors.
Odes to poetry and shared joys, these whimsical decors seemingly come to life in a series of spellbinding 3D animations, thanks to an augmented reality filter available on Instagram, Snapchat and Facebook applications, and on the 8th Wall platform. A celebration of the art of gifting, an invitation to escape and to experience the kind of dreams Christian Dior so loved.
Click or scan to discover the magical Dior experience
*Exclusive gift boxes for orders that include at least one piece from the women’s collections.