DIOR-ID: AUGMENTED REALITY FILTERS

To celebrate the in-store launch of the new Dior-ID models, Dior invites you to partake in an exclusive digital experience on Facebook, Instagram and Snapchat. A Lens specially designed for Snapchat allows each user to virtually try on all four versions of the sneakers and to purchase them via Dior’s brand profile on that platform and Dior.com. A filter on Facebook and Instagram also unveils new pairs in nude, blue and green, each animated by dance steps set to a rhythmic soundtrack.