The Dioriviera pop-up and concept stores
From his earliest excursions to Provence, Christian Dior fell in love with the region, its colors and splendors. An ideal elsewhere represented by the Dioriviera capsule dreamed up by Maria Grazia Chiuri, suffused with the dolce vita so dear to the founding-couturier.
For this season, the Creative Director is perpetuating the spirit of the captivating odyssey with pieces that play with the House’s classics, such as the toile de Jouy reinvented in a soft palette. Named Toile de Jouy Sauvage, this variation is deployed on iconic bags, such as the Lady D-Lite and the Dior Book Tote, as well as on shoes, accessories and even Dior Maison creations as an extension of this infinitely sunny wardrobe.
Throughout the summer, these enchanting models will be unveiled in a series of ephemeral spaces around the world. Beverly Hills, Saint-Tropez, Bali, Seoul, Phuket, Kyoto and Capri are just some of the idyllic locations of these exceptional spots distinguished by spectacular, unprecedented decors that appear entirely sculpted in sand, with lush vegetation revealed in relief.
In the midst of this revisited jungle, the wild animals featured in the emblematic toile de Jouy drawings are embodied as life-size works. A tribute to the wonders of getting away, exalting the magic of the Dior dream.