Spring 2023 Men's Campaign

Kim Jones continues to write the new vocabulary of the House’s male identity with the Dior Spring 2023 men’s line. In a bold alliance of the fundamentals of tailoring and those of sportswear, the collection’s silhouettes are unveiled in a campaign featuring Dior ambassador Robert Pattinson.

© Axel Morin

In the shots taken by photographer Rafael Pavarotti, the actor embodies duality, standing for audacity while paying homage to the classic elegance of Dior that pervades the creations of the Artistic Director. Invoking performance art, the decor is adorned with bold colors – green, blue, red – contrasting with the palette that unfolds throughout the different looks.

Transformed, the timeless tuxedo borrows its architectural cut from the Tailleur Oblique and is dressed in monochrome white, while a cotton shirt is revealed in a windproof version, thwarting conventions and perceptions. Hybrid pieces that combine excellent craftsmanship with the lexicon of outdoors clothing and a sense of practicality, such as the structured workwear-inspired jackets imbued with the signature sartorial spirit of Kim Jones, or the Diorizon shoes, available this season in two new models.

The ultimate surprise is the emblematic CD Diamond pattern adorning the Hit The Road and Dior Lock shoulder bags, available in Dior Gray. A plural singularity at the crossroads of the transmission and reappropriation of tradition, a celebration of the House’s constant inventiveness, in perpetual transformation.

© Rafael Pavarotti