Summer 2023 Men's Campaign

From Paris to Granville – the birthplace of Monsieur Dior – to Charleston*, England, where the painter Duncan Grant worked and lived, the Dior Summer 2023 men’s line invites us on a fascinating journey where different art forms intersect. The silhouettes by Kim Jones, born of this unprecedented dialogue, are highlighted in a series of photographs with an infinitely bucolic feel. Echoing the show’s scenography – a dreamlike meander from the Normandy coast to the Sussex countryside – the pictures reveal an enchanting setting that evokes both the avant-garde imagination of the Bloomsbury Group and the founding-couturier’s passion for nature.

In a profusion of wildflowers – reminiscent of the luxuriant style of English gardens – the looks combine the rigor of tailoring with the functionality of outdoor wear. The iconic Oblique Suit is reinvented in a casual version, embellished with a button placket, or completed with a detachable lapel revisiting the sleeves.
The result of a virtuoso collaboration with American brand Mystery Ranch, the Saddle is unveiled in a model conceived for the open air, while the Dior Gallagator by Mystery Ranch backpacks come with removable water-repellent covers and hoods, elevating the utilitarian to the ultimate statement.

Bold accents, the wide-brimmed hats designed by Stephen Jones reinterpret the one Duncan Grant wore when he painted, as well as the emblematic cannage graphics. A multi-faceted tribute to freedom, celebrating the different characteristics of Dior’s masculine identity, where heritage, modernity and adventure come together.