Born from a desire for renewal, Eau Sauvage burst onto the scene in 1966, shifting everything in its wake. Unexpected and unprecedented, Eau Sauvage mirrors the changes the young were living at the time. Young people bubbling with life, seeking a new truth.
Since then, Eau Sauvage has gained an enviable status as a great classic. Its boldness has turned into an absolute reference. It has held its appeal from generation to generation, with impressive consistency. Today it wants to go further still. To surprise the youth of today in their fast-paced race to reinvent themselves.