My first clue is a quirky case in an irregular octagonal shape. My second is an asymmetrical bracelet in a variety of colors, in stratified layers of gemstones. My third is an ensemble of color-coordinated jewels. And, lastly, I’m the contemporary symbiosis of Nature and Couture that Monsieur Dior so loved. Who am I? GEM DIOR… An original collection of seven watches and eleven pieces of jewelry designed by Victoire de Castellane, Artistic Director of Dior Joaillerie.

GEM DIOR takes its name from the eponymous high jewelry collection launched two years ago. “Gem” is a euphonious nod to ‘J’aime’ (meaning ‘I love’ in French). “I designed a collection of watches and jewelry that’s not figurative,” explains Victoire de Castellane. “The spirit of this collection is modern, it’s a style that I would describe as abstract-organic, an organized disruption that turned out to be a true technical challenge for our ateliers.”


Discover the making of the GEM DIOR campaign, embodied by Cara Delevingne, a muse with magnetic charm.


The watch’s unique case was designed after the natural formations of minerals, in this instance slices of rough tourmaline. For the bracelet, Victoire de Castellane drew inspiration from Monsieur Dior’s way of pinning fabric swatches for his haute couture shows onto sheets of paper.

Its octagonal case with cut-out sides is set with turquoise and diamonds around a malachite dial. The asymmetrical and clasp-less bracelet is made of strata of ornamental gems (malachite, lapis lazuli, carnelian, pink opal, tiger’s eye) forming an intense commotion of hues.

GEM DIOR is available in six other versions (in steel and black mother-of-pearl, in pink gold with full diamond pavé, in gold and steel with lapis lazuli, etc.), each presented with an interchangeable black leather strap. The jewelry collection is completed by rings, bangles and earrings in yellow, pink and white gold, fully or semi-paved with diamonds. The play of contrast on the refined metalwork brings out the distinctive design of GEM DIOR. It just begs to be touched...