Men’s Fall 2021 Campaign
Hypercolored and hyperreal, Kim Jones’s Fall 2021 men’s collection is revealed in a series of captivating images infused with the acidic vitality of Kenny Scharf’s world*.
© Campaign film directed by Jason Yan Francis
Brightly colored pieces signed by the Artistic Director of Dior men’s collections in collaboration with the American painter and visual artist are revealed through photographer Rafael Pavarotti’s lens.
In an ode to Kenny Scharf’s joyful Pop aesthetic, backdrops decorated with his artwork appear as if in motion, punctuated by imaginary characters and poised at the crossroads of cartoons, Surrealism and science fiction.
These impish figures complement those found on clothes and accessories, such as shirts, brooches and fans. The motifs are also transposed into precious seed stitch embroideries – the fruit of Chinese excellence of craftsmanship – on the iconic Saddle and Saddle Soft.
Alongside these, bags from the Dior Lock line, embellished with an engraved metallic clasp, assert a new fashion statement for the men’s wardrobe. The Dior Explorer II boots complete the look with a touch of audacity in images brimming with positive energy.
“Bringing Kenny Scharf’s out-of-this-world universe to life via Rafael’s photography this season was a moment of optimism in challenging times. These images represent the hope of returning to reality in a not-so-distant future,” says Kim Jones.
*Partnership in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives.