THE NEW FIFTH AVENUE BOUTIQUE
Location: 767 Fifth Ave New York, NY 10153
Store hours: Mon-Sat 10am-8pm, and Sunday 11am-7pm
A new Dior boutique has arrived on one of New York’s most iconic avenues. The House of Dior opened its doors on July 19, 2021, marking a significant milestone for Dior in the United States. Extending over two floors, the store reflects the diversity of the Dior universes by bringing a wide variety of creations together in a single location. The new boutique is a fusion of emblematic Dior codes with French tradition.
Heritage and abstraction combine harmoniously through a mastery of motifs and colors. The wooden interior, where a color palette centers on light silver and off-white tones accented with beige and pale blues, is softened with furniture in the neo-Louis XVI style to evoke the atmosphere of a Parisian Hôtel Particulier. Cannage, a House emblem - evoking the Napoleon III-style canework chairs on which Christian Dior would seat guests at his shows - flourishes in delicate punctuations, including in an oversized version of reworked Versailles parquet flooring.
On the lower level, the boutique offers private salons for VIP clients as well as dedicated luxury bags and high jewelry salons, in which exclusive creations are presented. Symbols of Monsieur Dior’s passion, the couturier was a gallerist and an art collector before founding the House of Dior – is expressed by the presence of artwork in the VIP room, ‘Lost & Found’ a 2019 artwork by Kim Bartlet crafted from paper and recycled cardboard. The new Fifth Avenue boutique offers a contemporary shopping experience while reflecting Dior’s heritage of timeless elegance, luxury and innovation.