THE NEW FIFTH AVENUE BOUTIQUE

Location: 767 Fifth Ave New York, NY 10153     
Telephone: +1-646-915-0420     
Store hours: Mon-Sat 10am-8pm, and Sunday 11am-7pm

A new Dior boutique has arrived on one of New York’s most iconic avenues. The House of Dior opened its doors on July 19, 2021, marking a significant milestone for Dior in the United States. Extending over two floors, the store reflects the diversity of the Dior universes by bringing a wide variety of creations together in a single location. The new boutique is a fusion of emblematic Dior codes with French tradition.

Heritage and abstraction combine harmoniously through a mastery of motifs and colors. The wooden interior, where a color palette centers on light silver and off-white tones accented with beige and pale blues, is softened with furniture in the neo-Louis XVI style to evoke the atmosphere of a Parisian Hôtel Particulier. Cannage, a House emblem - evoking the Napoleon III-style canework chairs on which Christian Dior would seat guests at his shows - flourishes in delicate punctuations, including in an oversized version of reworked Versailles parquet flooring.

  • Ultimately, the pure-lined motif rises to a spectacular luminous dome, a celestial horizon of monumental proportions. The boutique’s façade was designed exclusively for this location, with Cannage in different layers and scales, lit to create a see-through effect. The two-level boutique showcases women’s and men’s ready-to-wear, footwear, bags and accessories, alongside fine jewelry, timepieces, and Dior Maison.

  • Clients will find an assortment of women’s leather goods and accessories displayed on glass tables and polished blade shelves. Throughout the space, product is cross merchandised, introducing a new display concept launched in the Paris Champs Elysée boutique. Toile de Jouy Dior motif is presented on leather wall coverings exclusively fabricated for Fifth Avenue boutique, and the walls of the staircase are enriched with “Dancing Skirts” handmade tiles inspired by our Haute Couture collections.

  • Self-expression is encouraged at The House of Dior. In the Cabinet de Curiosité, located in the center of the ground floor, ABCDior personalization service is offered, with bespoke monograms. These experiences will propose a new concept of luxury, a reflection of the House’s exceptional services blending new technologies and unique savoir-faire.

On the lower level, the boutique offers private salons for VIP clients as well as dedicated luxury bags and high jewelry salons, in which exclusive creations are presented. Symbols of Monsieur Dior’s passion, the couturier was a gallerist and an art collector before founding the House of Dior – is expressed by the presence of artwork in the VIP room, ‘Lost & Found’ a 2019 artwork by Kim Bartlet crafted from paper and recycled cardboard. The new Fifth Avenue boutique offers a contemporary shopping experience while reflecting Dior’s heritage of timeless elegance, luxury and innovation.