# NEW

Dior Prestige La crème texture essentielle

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The incredibly fine and luxurious texture of Dior Prestige La Crème Texture Essentielle reveals a cocooning effect: it fuses with the skin to envelop it in absolute comfort.

La Crème Texture Essentielle is infused with ingredients from the Rose de Granville; it revitalizes and supports an even skin architecture for perfect-looking skin.

From the first application, the feel and appearance of the skin are visibly transformed. Day after day, the skin is smoother and more even. Its texture is refined and its radiance is deeply revitalized: the skin regains the perfection of a rose petal.

Dior Prestige La Crème Texture Essentielle is refillable, part of an initiative to improve the environmental footprint of Dior products.

The new 15 ml format of La Crème Texture Essentielle adapts to your on-the-go needs, the ideal travel size to take with you everywhere.

THE EPITOMY OF SENSORIALITY FOR THE UTTER FULFILMENT OF THE SKIN AND THE SENSES

  • Today, Dior Prestige La Crème offers the skin the same resilience as the wild rose. Every day, the resilience of skin cells is boosted by 51%.** Stronger and more resilient, the skin is able to better withstand environmental stress before reacting.

    Ptosis, crow's feet, forehead and cheek wrinkles, nasolabial folds... The appearance of signs of aging is now visibly delayed.

    Dior Prestige La Crème defies the skin aging process, for skin that appears 4 years younger after 1 month of application**.

    * In vitro test on ingredient.
    ** Assessment of perceived age after 1 month based on a dermatological evaluation using the Skin Aging Atlas by Bazin (5 zones) - 47 volunteers.

PRE-INFLAMMAGING: A MAJOR ADVANCE BY DIOR SCIENCE

WHAT IS PRE-INFLAMMAGING?

  • For 18 years, Dior Science has been exploring the field of inflammaging, encompassing all the micro-inflammations that occur in cells when the skin has to defend itself against daily environmental stress.

    Today, Dior Science reveals a new discovery in the stage preceding inflammation, to pre-empt the skin's inflammatory process: pre-inflammaging.

    In collaboration with the Hôpital Saint-Louis in Paris, renowned for its dermatological expertise, Dior Science has identified a skin irritation marker called the MIF,* which is responsible for snowballing the inflammatory process. Over time, the rate of the MIF increases, making the skin thin and age increasingly faster.

    * MIF: macrophage migration inhibitory factor.

An exceptional performance to enhance the skin

  • -32%

    Wrinkles are softened*

  • 51%

    The skin is more elastic*

  • 47%

    The skin is more radiant*

84% of women feel the sensation of rose petal when touching their skin.**

* Clinical measure on 41 women, after application of La Crème twice a day on the face and the neck during 56 consecutive days.
** In-use test on 64 women, results after application of La Crème.

WILD BORN BEAUTY: FROM THE ROSE TO THE SKIN

Derived from a wild rose capable of withstanding harsh marine climates, Dior has fashioned a unique rose selected for its extraordinary life force.

After 7 consecutive hybrids selected from 40,000 flowers, the Rose de Granville was born. It is the first rose created* for cosmetic skincare.

Organically cultivated in soil without the use of fertilizers, pesticides or herbicides, the Rose de Granville blooms year after year in a perfectly preserved garden of Eden.

Today, this legendary rose with a prodigious life force reveals its superior power of resilience: the Rose de Granville is twice as resilient as a traditional rose.**

* At Dior.
** In vivo test for dark spot resistance vs. that of the Old Blush rose.

HOW TO REGENERATE YOUR SKIN UP TO THE EYES WITH DIOR PRESTIGE ?

THE EXCEPTIONAL DIOR PRESTIGE RITUAL FOR SKIN THAT RADIATES THE LOOK OF HEALTH

    • 01PREPARE
    • 02REGENERATE
    • 03ILLUMINATE THE EYE AREA