THE ROSE DE GRANVILLE, EXTRAORDINARY POWER OF REGENERATION AND PERFECTION
The story of this Rose begins on the cliffs of Granville, not far from the house of Christian Dior in Normandy. Here, Dior researchers discovered a wild rose capable of withstanding the harsh seaside climate while maintaining its exquisite beauty.
Through 7 marriages, a brilliant horticulturist tamed its wild nature and enhanced its regenerative potential. He gave rise to the Rose de Granville, the first rose specifically created for skincare.
For the first time, after 15 years of research, Dior Science has isolated the secret of its unprecedented life force: a unique combination of 8 molecules. A cutting-edge extraction process called dynamic enfleurage concentrates this molecular power into Dior Prestige skincare.
Today, this legendary rose reveals a new secret: Rose de Granville Oil, a Dior ingredient with unmatched power and extreme effectiveness. The roses are picked within an hour of their full bloom, when their molecular potency is 3 times more concentrated. They must then be cold-pressed to obtain the ultimate concentrate of fresh petals, whose powers are delivered intact thanks to an ultra-fresh formulation. From the picking of the roses to the meticulous bottling, Rose de Granville Oil is handled with exceptional care to ensure complete traceability.