DISCOVER LA CRÈME DIOR PRESTIGE

  • Derived from a wild rose, discovered on the windy cliffs of Normandy, the Rose de Granville reveals an extraordinary power to defy time and the elements. Braving the harsh marine climate, this exquisite, vivacious and untamable rose blossoms out of the rock.

    Dior Science has captured this legendary rose's power of resilience and infused it at the heart of Dior Prestige La Crème for visibly stronger and younger skin.

WILD BORN BEAUTY: FROM THE ROSE TO THE SKIN

  • Derived from a wild rose capable of withstanding harsh marine climates, Dior has fashioned a unique rose selected for its extraordinary life force.

    After 7 consecutive hybrids selected from 40,000 flowers, the Rose de Granville was born. It is the first rose created* for cosmetic skincare.

    Organically cultivated in soil without the use of fertilizers, pesticides or herbicides, the Rose de Granville blooms year after year in a perfectly preserved garden of Eden.

    Today, this legendary rose with a prodigious life force reveals its superior power of resilience: the Rose de Granville is twice as resilient as a traditional rose.**

    * Chez Dior.
    ** Test in vivo de résistance aux taches noires versus rosier Old blush.

FROM THE ROSE TO THE SKIN

PRE-INFLAMMAGING: A MAJOR ADVANCE BY DIOR SCIENCE

  • For 18 years, Dior Science has been exploring the field of inflammaging, encompassing all the micro-inflammations that occur in cells when the skin has to defend itself against daily environmental stress.

    Today, Dior Science reveals a new discovery in the stage preceding inflammation, to pre-empt the skin's inflammatory process: pre-inflammaging.

    In collaboration with the Hôpital Saint-Louis in Paris, renowned for its dermatological expertise, Dior Science has identified a skin irritation marker called the MIF,* which is responsible for snowballing the inflammatory process. Over time, the rate of the MIF increases, making the skin thin and age increasingly faster.

    * MIF: macrophage migration inhibitory factor.

  • For the first time,* the Rose de Granville reveals a new power, that of delaying the onset of the inflammatory process.

     

    Infused in Dior Prestige La Crème, Rose de Granville extract inhibits the MIF by 50%, acting on the initial phase of inflammation and limiting the extent of inflammatory reactions.

     

    * At Dior.

DIOR PRESTIGE LA CRÈME: TRIPLE AGE-DEFYING POWER FOR THE SKIN

  • Today, Dior Prestige La Crème offers the skin the same resilience as the wild rose. Every day, the resilience of skin cells is boosted by 51%.** Stronger and more resilient, the skin is able to better withstand environmental stress before reacting.

    Ptosis, crow's feet, forehead and cheek wrinkles, nasolabial folds... The appearance of signs of aging is now visibly delayed.

    Dior Prestige La Crème defies the skin aging process, for skin that appears 4 years younger after 1 month of application**.


    * In vitro test on ingredient.
    ** Assessment of perceived age after 1 month based on a dermatological evaluation using the Skin Aging Atlas by Bazin (5 zones) - 47 volunteers.

  • AFTER ONE MONTH

THE ART OF FORMULATION: THE PRAISE OF TIME

  • Breaking new ground in its quest for excellence, Dior Science has formulated a mythical crème offering exceptional sensory delight.


    Enhanced by the finest raw materials, Rose de Granville Nectar fuses with velvety powders, intensely rich vegetable oils, rare waxes with luscious textures...

    Dior formulators have returned to the very principle of luxury: time. With a unique formulation, a long-term formulation, the composition is heated and then cooled very slowly, so that it crystalizes into an infinity of precious crystals.

    Long-term formulation is the only formulation that creates a texture so fine, it distils all the life force of the Rose de Granville at the heart of the skin.

THE ART OF APPLICATION: THE NEW DIOR PRESTIGE MODELING RITUAL

  • For the first time,* the Rose de Granville reveals a new power, that of delaying the onset of the inflammatory process.
    Infused in Dior Prestige La Crème, Rose de Granville extract inhibits the MIF by 50%, acting on the initial phase of inflammation and limiting the extent of inflammatory reactions.

    * At Dior.