THE 2020 CRUISE CAMPAIGN
Dior unveils the campaign for Maria Grazia Chiuri’s 2020 cruise collection, designed as a true “common ground*”, in tribute to diversity and savoir-faire. Through her multicultural encounters, the Creative Director celebrates the richness of crafts; fashion being a unique network, inspired by countless places and times, that gives rise to a new vision.
As lensed by photographer Brigitte Niedermair**, Dior creations reveal all their magnetic essence. Worn in particular by the models Ruth Bell, Adesuwa Aighewi and Ana Barbosa, they are an ode to pluralistic femininity. With refined staging verging on monochrome, each shot blossoms into a painting illuminated by the silhouettes’ hypnotic beauty.
This collection tells, through traditions and cultures, to what extent techniques, gestures and images belong to a collective memory, a shared heritage. It is enriched and animated with a journey across the African continent through various creative collaborations*** initiated by Maria Grazia Chiuri. An extension of this precious artistic and polyphonic dialogue, this campaign highlights the graphic power of Dior codes.
Discover campaign images
An Icon, Revisited
*From the expression of feminist philosopher Naomi Zack.
**Also Artistic Director of this campaign.
*** For this collection, Maria Grazia Chiuri extended an invitation to Grace Wales Bonner, the English designer of Jamaican origin; the African-American artist Mickalene Thomas, the Moroccan women’s association Sumano and the Burkinabe couturier Pathé'O to create exclusive pieces.
**** Accompanied by anthropologist Anne Grosfilley, Maria Grazia Chiuri collaborated with the Uniwax factory and studio (in Ivory Coast) on a special wax edition whose 100% African production offers exemplary traceability.