Dior Forever Clean matte foundation - 24h wear - no transfer - concentrated floral skincare

Dior Forever gives the complexion 24h* of high perfection and a natural matte finish with no mask-like effect. Instantly, the complexion is smooth and mattified. This foundation is concentrated in floral skincare that visibly improves the quality of the skin day after day.

In just 1 week, the skin shows less shine.**
In just 1 month, the skin is visibly more beautiful and the pores appear tightened.**

* Instrumental test on 20 women.
** Shine: consumer test on 123 women. Visible skin beauty and appearance of pores: self-assessment test by questionnaire on 32 women.

Dior Forever foundation is composed of mineral-origin pigments that adjust to the skin’s natural color and ensure true color for 24h.*

Dior is committed to sustainable beauty: this new-generation, clean** foundation fully complies with the Dior responsible formulation charter by notably excluding the following ingredients from its formula: parabens, aluminum salts, diethyl phthalate, BHA and cyclic silicones. Below you may find the complete list of ingredients.**
These carefully selected ingredients guarantee optimal safety and outstanding purity. With responsible packaging, it is entirely recyclable*** and composed of recycled materials.****

A concentration of floral skincare is revealed at the heart of this foundation: wild pansy for hydration, nasturtium for boosting radiance, rose for refining texture and iris for its protective properties. These floral extracts improve the quality of the skin and maintain its hydration, for visibly more beautiful skin day after day.

A MEMBER OF THE UNION FOR ETHICAL BIOTRADE, DIOR IS COMMITTED TO A SOURCING THAT IS RESPECTFUL OF NATURE AND COMMUNITIES.

* Instrumental test on 20 women.
** Clean: strict in the selection of ingredients. This new-generation foundation fully complies with the Dior responsible formulation charter by excluding the following ingredients from its formula:
BHA (Butylhydroxyanisole) 
Cyclohexasiloxane 
Cyclopentasiloxane 
Diethyl phthalate
Formaldehyde-releasing preservatives
Homosalate 
Palm oil & palm oil derivatives not certified by RSPO* (* Roundtable on Sustainable Palm Oil)
Ingredients derived from genetically modified species (GMO* – * Genetically modified organisms) 
MIT / CMIT (Methylisothiazolinone / Methylchloroisothiazolinone) 
Octocrylene
Oxybenzone and other benzophenones
Parabens
Aluminum salts
Triclocarban 
Triclosan 
TEA (Triethanolamine) / ETA (Ethanolamine) 
*** Except for the pump. According to local recycling guidelines.
**** The Forever foundation glass bottle contains 15% recycled glass and its cap is made from 100% recycled PET. 100% RPET: this percentage does not take account of added colorants.

More than 40 shades with color that remains true for 24 hours,* thanks to a mineral coating of pigments. 100%** of women have found their shade with Dior Forever. No change to the shades: order your usual shade.

* Instrumental test on 20 women.
** First Dior study conducted on 110 women representative of the 110 skin tones referenced by science.

“A range of natural shades where every woman can find the color that matches her skin tone.” Peter Philips, Creative and Image Director for Dior Makeup

100%* of women can find their shade with Dior Forever. To find yours:
> Choose the intensity of your skin: from 0 (lightest) to 9 (darkest).
> Choose your skin undertone:
If your skin rarely tans, you are COOL or COOL ROSY.
If your skin tans fairly easily, you are NEUTRAL.
If your skin tans easily, you are WARM, WARM PEACH or WARM OLIVE.

Each foundation needs several minutes to reveal its full intensity on your skin. So be sure to let the formula dry completely after applying to find your perfect match.

Try each shade in augmented reality now.

* First Dior study conducted on 110 women representative of the 110 skin tones referenced by science.

Tips from Peter Philips:
1. Start applying the foundation by dabbing onto areas that require correction, then blend by smoothing.
2. For totally even coverage over the entire face, you can use a foundation brush. The 24h* wear means no touch-ups are needed during the day.

* Instrumental test on 20 women.

Use the Dior Backstage Light Coverage Foundation Brush N°11 light coverage fluid foundation brush or the Dior Backstage Full Coverage Fluid Foundation Brush N°12 high coverage fluid foundation brush.