De Hand van Dior
De Hand van Dior staat voor een minutieus, veeleisend werk, een unieke kennis doorgegeven door gepassioneerde Meesters-Ontwikkelaars, de echte vaklui van de Verzorgingen van Dior.
THE DIOR MASTER FORMULATORS
At the Innovation Center in Saint Jean de Braye, the Dior Master Formulators master the palette of over 3,000 raw materials and discover the boldest of them every day. Each of them is chosen both for its functional and its sensory properties. Creativity, boldness, patience and rigor are essential qualities for the creation of Dior skincare.
Formulation is as meticulous as the goldsmith's art: in order to obtain the perfect formula, modifications must be made step by step, ingredient by ingredient, handling tiny quantities precisely and delicately until an exceptional result is achieved. A real balancing act. This result is often the fruit of an unlimited number of attempts: a Dior formula requires between 100 and 200 tests, representing up to 1,000 hours' work spread over 6 to 12 months.
THE PLEASURE OF TEXTURES
The sensory appeal of Dior skincare is its signature. The Formulators work closely with a team of evaluators who try each of the tests and guide the formulation towards ever more effectiveness and pleasure.
The Dior skincare craftsmen therefore dress the active ingredients in voluptuous textures of incomparable comfort, giving the skin immediate and long-lasting wellbeing.