DiorSoRealPop Sunglasses | DIORMAG

09th June
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Preparations

09th June
events

Based Around Blue

08th June
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DiorSoRealPop Sunglasses

For the fall 2017 campaign, French photographer Brigitte Lacombe features the iconic Dior sunglasses in all their brightly-hued new incarnations, DiorSoRealPop. The model Ruth Bell makes her way through styles in blue, violet, pink and yellow, each paired with a black monochrome look, serving to further highlight their sleek design and the dazzling colors of their lenses.   

06th June
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Portable Fragrance

05th June
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Sauvage Very Cool Spray

A new and totally modern way to scent yourself. With this transportable reinterpretation of the Sauvage eau de toilette by François Demachy, and thanks to an unprecedented technical advance, Sauvage Very Cool Spray offers men constraint-free application.

At the origin of Sauvage Very Cool Spray is an innovation that breaks all the rules: a canister exclusive to Dior perfumes, robust while being light and portable. It contains the eau de toilette, protected from light by an aluminum tube surrounded by air; with each use this air acts as an eco-friendly propellant. Only the fragrance is released, avoiding being mixed with air or gas, and this process allows for a more powerful diffusion than would be possible with a conventional vaporizer, releasing a cloud of micro droplets. With this revolutionary can, Sauvage Very Cool Spray allows men to scent themselves freely, wherever they want, whenever they want. A genuine fragrance, it slips into a bag or a pocket, and can be used liberally to provide an intense feeling of freshness.

This all-terrain bottle was François Demachy’s creative starting point: "It was the unprecedented power of micro-diffusion in particular that was the decisive factor," he says. "This profusion at the moment of the spraying motivated me to rework the whole equilibrium of the composition". Thus, while remaining faithful to the fresh and powerful sillage of Sauvage, the perfumer-creator adapted it to the freedom of use and generous application that the new spray allows. There is an immediate fresh burst of Calabrian bergamot as a top note, with the addition of a sharp amplified note of grapefruit and lavender which accentuates the feeling of well-being.

03rd June
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Dior Makeup with Bella: The Tattoo – Dior Addict Lip Tattoo​

In this new video devoted to her beauty tips, Bella Hadid, Dior makeup ambassador, shares her secret for hours-long boosting of the natural color of her lips thanks to the ephemeral tattoo effect provided by Dior Addict Lip Tattoo.

02nd June
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Tattooed Lips

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