30 Montaigne
A celebration of savoir-faire, art de vivre, gastronomy and culture.

The legendary hôtel particulier, which cast its spell on Christian Dior in 1946, has seen the House’s collections come to life for seventy-five years, becoming the emblem of Parisian elegance and French haute couture. The historic cradle of the revolutionary New Look has undergone a metamorphosis and is now transformed into a unique place like no other in the world: the locus of all possibilities, now unfolding over more than 10,000 square meters. An extraordinary “refuge of the marvelous,” in the words of Monsieur Dior.
Through the prism of beauty and the unexpected, this reinvention offers a (re)discovery of the heritage and passionate inspirations of the House’s multiple facets, through all its universes – from ready-to-wear to fragrances, from leather goods to jewelry, and from art to couture.
The architectural tour-de-force orchestrated by the architect Peter Marino, at the crossroads of neo-classical style and contemporary purity, celebrates the multiplicity of savoir-faire, art de vivre, gastronomy and culture.
Discover an exclusive mobile experience to explore 30 Montaigne, from its founding stories to the artists and artworks that magnify this iconic Dior store.










