The Dior Pop-up at Le Bon Marché

Dior is opening a pop-up in the heart of Le BonMarché to celebrate the launch of the first collections by Jonathan Anderson.

Joyful tributes to the archives, immersive scenographies playfully reinterpret the boxes from the very first Dior boutique, named Colifichets. Dressed in the emblematic gray of 30 Montaigne, they come to life in a vertiginous display. Like graceful acrobats, mischievous mannequins climb the amusing piles of boxes or eagerly open the cases to unreveal the treasures they contain.

Along the way, unique creations appear*: the reinvented Lady Dior, the Dior Book Tote embroidered with the covers of literary classics, the innovative Dior Bow bag, the revisited Dior Normandie, Dior Roadie shoes and Dior Archie loafers, as well as a beautiful selection of ready-to-wear models. The men’s and women’s universes echo each other, heritage dialogues with the future, and, before our eyes, a new Dior language takes shape.

In this witty spirit, activities punctuate the experience: a customization service allows customers to add their initials to bookmarks and notebooks. Another unique event – in the form of a game specially devised for the venue – invites visitors to choose one of the iconic gray boxes. The lucky winners will find a golden ticket inside, granting them access to exceptional gifts.

An enchantment where the Dior imagination is renewed, to be discovered at Le Bon Marché in Paris from January 26 to February 22, 2026.

_{*Exclusive creations notably include: a Lady Dior bag in white cannage embroidered with daisies; a Dior Book Tote bag with a daisy motif, decorated with the Medallion signature.}