Following on from its exploration of perfumery at the turn of the 20th century in 2016 with "De la Belle Époque aux Années Folles", the International Perfume Museum is continuing its discovery of the world of 20th-century perfume, focusing on the post-war period and the life of Christian Dior, who began his career as a designer and perfumer in 1947.
This exhibition, developed with the support of Christian Dior Parfums, showcases the great moments in the life of Christian Dior, along with his most famous fragrance creations.
Miss Dior: a Grasse fragrance at the heart of the New Look
For Christian Dior's first couture collection in 1947, an enchanting and mysterious fragrance filled 30 avenue Montaigne, decorated with a host of flowers for the occasion. Christian Dior launched Miss Dior, his first fragrance, the very essence of the New Look.
Inspired by the Grasse region and created by Paul Vacher based on rose and jasmine, Miss Dior offered a higher perfume concentration than the other houses — the fragrance equivalent of the impressive lengths of fabric sometimes used for a single dress.