Dior at Selfridges

Dior is opening a pop-up store at the heart of Selfridges to celebrate the launch of the first collections by Jonathan Anderson. Located on Oxford Street, the vibrant thoroughfare of the English capital, this historic address is hosting a temporary showcase where Parisian art de vivre and British spirit converge and fashion, culture, heritage, and inventiveness converse.

Inspired by the archives, the decor playfully reinterprets the Dior boxes from the House's very first boutique, called Colifichets. Distinguished by the emblematic gray of 30 Montaigne, they are stacked in a fine balance, forming amusing totem poles and weightless arches carried by bellboys resembling elegant acrobats. In the window displays, this light-hearted world appears like a waking dream brought to life by scenes featuring whimsical mannequins.

Singularly enthralling, the renewed Dior imagination is to be marveled at the Corner Shop at Selfridges, in London, from 8th January until 27th February, 2026.

400 Oxford Street, London W1A 1AB

Monday 10:00 AM - To 9:00 PM
Tuesday 10:00 AM - To 9:00 PM
Wednesday 10:00 AM - To 9:00 PM
Thursday 10:00 AM - To 9:00 PM
Friday 10:00 AM - To 9:00 PM
Saturday 10:00 AM - To 9:00 PM
Sunday 11:30 AM - To 6:00 PM