The house of Dior is pleased to announce the reopening of 30 Montaigne, the iconic realm of dreams, reinvented after more than two years of renovation.
The legendary hôtel particulier, which cast its spell on Christian Dior in 1946, has seen the House’s collections come to life for seventy-five years, becoming the emblem of Parisian elegance and French haute couture. The historic cradle of the revolutionary New Look has undergone a metamorphosis and is now transformed into a unique place like no other in the world: the locus of all possibilities, now unfolding over more than 10,000 square meters. An extraordinary “refuge of the marvelous,” in the words of Monsieur Dior.
THE ORIGINS OF 30 MONTAIGNE
“It had to be 30 Avenue Montaigne. I was going to settle here and nowhere else!”
Christian Dior succumbed to the charm of this hôtel particulier and inaugurated his house of Dior there on December 15, 1946: an elegantly understated setting, chosen for its location, modest proportions and neoclassical façade.
Explore the “kingdom of dreams”
A feat orchestrated by architect Peter Marino, this iconic address, at the crossroads of neoclassical style and contemporary refinement, celebrates the excellence of savoir-faire and the passion for art de vivre, gastronomy, and culture.
30 Montaigne through the eyes of Tim Walker
Photographer Tim Walker has drawn inspiration from the unique aura of 30 Montaigne to create a series celebrating this exceptional location, the cradle of Parisian haute couture.
DISCOVER THE 30 MONTAIGNE EXPERIENCE
Click on the link to unlock the filter and live the 30 Montaigne experience in augmented reality.