The Story of La Rose Dior
"Fortunately, there are flowers," as Christian Dior said. In his eyes, the queen of blooms, the one that perfumed his childhood in Granville, Normandy, was none other than the rose. Among his favorite places was the family rose garden, patiently tended by his mother, Madeleine. For fashion shows, the rose's petals and grace inspired Monsieur Dior to create femmes-fleurs ("flower-women") while its hues evoked "the gentlest of colors (...) the color of happiness and femininity."
Fascinated by this floral odyssey, Victoire de Castellane sublimates and reinvents the rose, the Dior flower par excellence, in the heart of her jewelry creations, reflections of a multifaceted femininity. Today, the Rose Dior Couture collection completes a universe dedicated to this daring emblem, which already includes the Bois de Rose, Rose Dior Bagatelle and Rose Dior Pré Catelan lines.
Rose Dior Pré Catelan

Truly captivating, Rose Dior Pré Catelan showcases a joyful and colorful style echoing the boundless inventiveness of Dior Joaillerie's Creative Director. Composed of crystalized roses, bees and leaves, each creation is a tribute to nature, so dear to Christian Dior and to the rose gardens of Granville that inspired the founding-couturier. The fruit of meticulous jewellery work, each rose is carved from carefully selected raw rose quartz. Stone cutters, gem setters and polishers orchestrate an irresistible interplay of colors to bring Victoire de Castellane's ultra-contemporary vision to life.
Bois De Rose
More contemporary than ever, the pieces in the Bois de Rose collection pay tribute to Christian Dior's favorite flower, reinterpreting its every detail in a virtuoso game of abstraction. The stem, punctuated with gold or diamond thorns, wraps around the finger, the neck or the wrist, in a bangle version now unveiled for the first time. A statement for her or for him, to be worn stacked and to be exchanged or offered as a symbol of devotion.
Rose Dior Bagatelle
Another celebration, Rose Dior Bagatelle lets the rose bloom in ultra-feminine, modern forms. The collection takes its name from the Bagatelle rose garden in Paris, where thousands of different rose varieties blossom. Victoire de Castellane has transposed its decor into dazzling styles set with diamonds. Infinitely precious, each piece – necklaces, earrings, and rings – made using high jewelry techniques, embodying Dior's excellence of savoir-faire.















