OUR COMMITMENTS

CHristian DIor Parfums & WWF

PARTNERSHIP PER LA RIGENERAZIONE DELLA BIODIVERSITÀ

LA RIGENERAZIONE DEI GRANDI SPAZI APERTI

Oggi, Christian Dior Parfums promuove i progetti del WWF per la preservazione e il recupero dei grandi spazi in Francia e in Nord America. 

“Preservare i grandi spazi aperti in cui la natura è più o meno intatta è essenziale per la biodiversità.”

Yann Laurans

NORD AMERICA

In Nord America, Christian Dior Parfums sosterrà la preservazione e il recupero di 15.000 ettari di grandi spazi e corridoi naturali per permettere una rinascita della biodiversità. In questo modo, l’azienda contribuirà al ritorno dei giaguari, la cui popolazione è stata destabilizzata dalle attività umane ed è oggi a rischio d’estinzione. Come le linci in Europa, questi animali sono spie della biodiversità in America del Nord.

Attraverso un viaggio che è anche una sorta di rito iniziatico, partiamo alla ricerca dell’inafferrabile giaguaro al fianco di Wes Larson, biologo della fauna selvatica. Considerato sacro nell’antichità, selvaggio e nobile insieme, il giaguaro è oggi minacciato dalla frammentazione del suo habitat. Nel nostro percorso, scopriamo gli sforzi di WWF Messico per la tutela e la protezione di un animale chiave per l’intero ecosistema. Creando nuovi corridoi e proteggendo quelli esistenti, WWF Messico restituisce ai giaguari il loro vasto territorio, che un tempo si estendeva fino al deserto di Sonora, in Arizona.

NORD EUROPA

In Francia, Christian Dior Parfums sosterrà un programma per la preservazione dei grandi spazi negli habitat forestali del massiccio del Giura, dei Vosgi, del Vercors e contribuirà, simultaneamente, allo studio della popolazione di linci eurasiatiche come segno della conservazione della biodiversità in queste foreste.

CULTIVATING FLOWERS TO REGENERATE BIODIVERSITY

The signature ingredients that make the House of Dior unique in the world of luxury beauty are sourced from flowers. That is why we commit to harnessing the power of flowers to regenerate ecosystems in our 42 gardens and partner gardens around the world, and to preserve floral savoir-faire.

ACCELERATING TOWARDS SUSTAINABLE INGREDIENTS

1 0 0 % of the natural raw materials grown in our gardens and partner gardens will be certified UEBT by 2026.
1 0 0 % of our gardens and partner gardens will be operated in organic and/or in regenerative agriculture by 2030.
8 0 % of our gardens and partner gardens will feature at least one ecosystemic synergy project in their vicinity by 2030.

TOWARDS A FERTILE FOOTPRINT

To act, striving for a greater understanding of the role of flowers in preserving and regenerating biodiversity is crucial. Together with our internal experts at LVMH Research, we commit to working actively with experts from UNESCO MAB, and UEBT to increase our positive impacts on biodiversity and communities.

SEEDING TRANSMISSION AND OPEN INNOVATION

As part of our partnership with HECTAR, the first agricultural campus dedicated to regenerative cultivation, we are developing a training program dedicated to flower farming.
6 0 students will have been trained in regenerative flower farming techniques by 2025.

DEVELOPING LOCAL ECONOMIES

Parfums Christian Dior is particularly attentive to the local impact of its upstream supply chain. For more than 15 years in the Grasse region, the House has established long-term partnerships with 10 growers who are members of the Association Les Fleurs d'Exception du Pays de Grasse, thus contributing to the revival of the cultivation of flower plants in this historic perfume cradle.
Rooted in scientific research and decades of experience as a parfumeur-créateur, our formulas are composed with the highest quality ingredients. We pay special attention to combining the benefits of naturality, sustainability and science to deliver the highest standard of performance and sensory experience.

SAFETY COMES FIRST

At Parfums Christian Dior, we have established a responsible formulation charter available on Dior.com since early 2022. This charter lays out our House’s requirements and ambitions concerning our formulas. This charter is explicit on our definition of Clean Beauty.

VERSO FORMULE ANCOR PIÙ RIGOROSE

Oltre a quanto previsto dalle normative, la Maison esclude dalla formulazione dei nuovi prodotti Dior gli ingredienti seguenti, ricercando delle alternative capaci di preservare la sensorialità e le performance delle sue creazioni:• BHA (butilidrossianisolo); dietilftalato; cessori di formaldeide; etanolammina; omosalato; olio di palma e suoi derivati non certificati dalla RSPO (Roundtable on Sustainable Palm Oil); metilisotiazolinone / metilcloroisotiazolinone; octocrylene; oxybenzone e altri benzofenoni; parabeni; siliconi ciclici (cicloesasilossano, ciclopentasilossano); sali di alluminio; triclocarban; triclosan; trietanolammina •

VERSO UNA COMPOSIZIONE NATURALE SOSTENIBILE

1 0 0 % VERSO UNA COMPOSIZIONE NATURALE SOSTENIBILE
8 0 % of our products contain more than 90% of ingredients of natural origin by 2030*.
8 0 % of biodegradable and non-ecotoxic ingredients by 2030.

EVER MORE SOCIALLY RESPONSIBLE SOURCING

Our goal for our 42 gardens and partner gardens is to move towards regenerative agricultural practices while also seeking to increase the proportion of organic certification in the other channels as much as possible. As a member of the Union for Ethical BioTrade (UEBT), Dior is committed to continuously improving its impact on biodiversity and society.    

MAKING CIRCULARITY RHYME WITH DESIRABILITY

In 1953, the House of Dior already offered a selection of exceptional products in precious, refillable cases made to last. Since 2006, the skincare line L’Or de Vie initiated refillability. More recently, Sauvage and lips icons have followed this direction. It is our responsibility to challenge ourselves further in packaging, points of sale and e-commerce.

BLOOMING ECODESIGNED PACKAGING

Packaging plays an essential role in protecting and preserving the essences of our products while offering a luxurious aesthetic experience. Yet, the use of natural resources to create packaging generates a significant carbon footprint. Moving forward, we commit to blooming new, more sustainable ways of selling.

OUR COMMITMENTS

0 % of new virgin fossil plastics created by 2028.*
5 0 % reduction per product or per G or mL of formula by 2030.
1 0 0 % of our products' packaging are refillable** or recyclable by 2028.

INNOVATING FOR CIRCULARITY

By partnering with Eastman, LVMH joins a collective effort for circularity by supporting the creation of a new plastic recycling facility in France. Thanks to this technology, Eastman will produce quality plastic material incurring up to 80% less carbon emissions than traditional processes, hence contributing to the commitment to exclude virgin fossil plastics by 2028.

RENEWING THE DIOR.COM ART OF GIFTING

At a time when online sales are growing exponentially, it is of crucial importance that we strive to minimise associated negative impacts.
1 0 0 % of our e-com offers proposed in FSC ecopack by default.
1 0 0 % sourced recycled cardboard.

RAISING THE BAR IN SUSTAINABILITY FOR POINTS OF SALE

Following LVMH LIFE in STORE ecodesign standards, our overarching goal will be to reinvent shops and boutiques through energy efficiency and responsible sourcing of building materials, increasingly designing our points of sale and visual merchandising with renewable or recycled materials, while ensuring their future recyclability.
1 0 0 % of our boutiques (self-operated points of sale) will have applied LVMH LIFE in STORE ecodesign guidelines by 2030.

ALLOWING BEAUTY TO KEEP BLOSSOMING

Leaving only beauty as a legacy means achieving the pathway laid out in the Paris Accords to limit global warming to +1.5°C. We hold ourselves accountable to respect our commitment to radical science-based reduction targets and lead our industry by setting an ambitious, comprehensive and transparent approach to climate action.

UNQUESTIONABLE SCIENCE-BASED REDUCTION TARGETS

UNQUESTIONABLE SCIENCE-BASED REDUCTION TARGETS

Our carbon reduction trajectory was approved in october 2021 by the science based target initiative, a joint initiative of the united nations global compact, world resources institute, the World Wide Fund for nature (WWF) and CDP (Carbon Disclosure Project), a testament to the robustness of our approach.

EXCELLENCE IN ECODESIGN

Moving forward, we will work to achieve a low-carbon redesign of the full range of our products to reduce CO² emissions at every step of their lifecycle, using simpler, lighter, recycled and less-emitting materials, phasing out virgin plastics while aiming toward zero waste.

0 % of new virgin fossil plastics created by 2028.*

LOW-CARBON TRANSPORTATION

We commit to rethinking our logistics to continually reduce associated carbon emissions. This means challenging and optimizing the choice of transportation between air and sea, reducing travel distances and downsizing packaging to reduce volumes transported.
5 0 % increase of low-carbon transportation by 2030.

A LOW-CARBON ENERGY TRANSITION

We aim to reduce our energy consumption and associated carbon emissions and switch to renewable sources of energy.
1 0 0 % of eletricity coming from renewable sources in self-operated sites by 2026.

PROTECTING AND RESTORING ECOSYSTEMS