OUR COMMITMENTS

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CHristian DIor Parfums & WWF

PARTNERING TO REGENERATE BIODIVERSITY

Regenerating wild spaces

Christian Dior Parfums is now supporting Wide Fund for Nature (WWF) projects to protect and restore wild spaces in France and North America.

"Preserving the great wild spaces in which nature is relatively untouched is essential for biodiversity."

Yann Laurans

North America

Christian Dior Parfums will support the conservation and restoration of 15,000 hectares (approximately 37,000 acres) of natural corridors stretching from Mexico to the United States. This will help encourage Jaguars to return, as their population has been destabilised by human activity and threatened with extinction.

We embarked on a journey of discovery with wildlife biologist Wes Larson in search of the elusive jaguar, whose habitat is being lost and fragmented. WWF, with Dior's support, is working to conserve and protect wild spaces in North America, so that the jaguar, which is essential to the entire ecosystem, can thrive. By protecting and restoring jaguar corridors, we ensure that the majestic feline can regain its vast territory, and with it key benefits on which we depend. It also ensures that the entire ecosystem and the benefits that people depend on are protected.

EUROPE

In France, Christian Dior Parfums will support a program to conserve forest habitats in the Jura, Vosges and Vercors regions, and will also contribute to research in these forests on the Eurasian Lynx population, a key indicator of biodiversity.

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CULTIVATING FLOWERS TO REGENERATE BIODIVERSITY

The signature ingredients that make the House of Dior unique in the world of luxury beauty are sourced from flowers. That is why we commit to harnessing the power of flowers to regenerate ecosystems in our 42 gardens and partner gardens around the world, and to preserve floral savoir-faire.

ACCELERATING TOWARDS SUSTAINABLE INGREDIENTS

1 0 0 % of the natural raw materials grown in our gardens and partner gardens will be certified UEBT by 2026.
1 0 0 % of our gardens and partner gardens will be operated in organic and/or in regenerative agriculture by 2030.
8 0 % of our gardens and partner gardens will feature at least one ecosystemic synergy project in their vicinity by 2030.

TOWARDS A FERTILE FOOTPRINT

To act, striving for a greater understanding of the role of flowers in preserving and regenerating biodiversity is crucial. Together with our internal experts at LVMH Research, we commit to working actively with experts from UNESCO MAB, and UEBT to increase our positive impacts on biodiversity and communities.

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SEEDING TRANSMISSION AND OPEN INNOVATION

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As part of our partnership with HECTAR, the first agricultural campus dedicated to regenerative cultivation, we are developing a training program dedicated to flower farming.
6 0 students will have been trained in regenerative flower farming techniques by 2025.

DEVELOPING LOCAL ECONOMIES

Parfums Christian Dior is particularly attentive to the local impact of its upstream supply chain. For more than 15 years in the Grasse region, the House has established long-term partnerships with 10 growers who are members of the Association Les Fleurs d'Exception du Pays de Grasse, thus contributing to the revival of the cultivation of flower plants in this historic perfume cradle.

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디올은 지속 가능한 포뮬러에 더욱 전념하는 뷰티 문화를 만들어갑니다.

제품 개발

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모든 제품은 엄격한 규정을 준수하며 내부 개발 기준 및 제품 품질, 원재료 제조 이력에 대한 디올의 자체 기준을 준수합니다.

책임 있는 원료 수급을 위한 노력

디올은 제품에 적용되는 다양한 규정을 준수하는 것 외에도 지속 가능한 포뮬러에 더욱 전념하며 제품 고유의 품질과 효과는 그대로 유지할 수 있는 놀라운 포뮬러를 개발합니다.

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지속 가능한 자연 유래 성분

1 0 0 % of formulas will feature an improved sustainability profile thanks to more sustainable ingredients by 2030.
8 0 % of our products contain more than 90% of ingredients of natural origin by 2030*.
8 0 % of biodegradable and non-ecotoxic ingredients by 2030.

책임 있는 원료 수급을 위한 노력

디올 향수에 사용되는 원료를 재배하는 그라스의 디올 가든부터 스킨케어 가든에 이르기까지, 오랜 인연을 이어가고 있는 파트너들이 최상의 원료를 위해 진귀한 식물들을 재배합니다.

디올 하우스는 디올 가든의 생물 다양성, 그리고 현지 지역 사회에 긍정적인 영향을 미치는 재생 가능한 재배 원칙을 향해 나아가며, 동시에 다른 경로에서도 원료의 재생 가능성을 독려합니다.

디올은 윤리적 생물 무역 연합(UEBT, Union for Ethical BioTrade)의 회원으로서 생물의 다양성 및 사회에 더 나은 영향을 주기 위해 지속적으로 노력합니다.

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MAKING CIRCULARITY RHYME WITH DESIRABILITY

In 1953, the House of Dior already offered a selection of exceptional products in precious, refillable cases made to last. Since 2006, the skincare line L’Or de Vie initiated refillability. More recently, Sauvage and lips icons have followed this direction. It is our responsibility to challenge ourselves further in packaging, points of sale and e-commerce.

BLOOMING ECODESIGNED PACKAGING

Packaging plays an essential role in protecting and preserving the essences of our products while offering a luxurious aesthetic experience. Yet, the use of natural resources to create packaging generates a significant carbon footprint. Moving forward, we commit to blooming new, more sustainable ways of selling.

OUR COMMITMENTS

0 % of new virgin fossil plastics created by 2028.*
5 0 % reduction per product or per G or mL of formula by 2030.
1 0 0 % of our products' packaging are refillable** or recyclable by 2028.

INNOVATING FOR CIRCULARITY

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By partnering with Eastman, LVMH joins a collective effort for circularity by supporting the creation of a new plastic recycling facility in France. Thanks to this technology, Eastman will produce quality plastic material incurring up to 80% less carbon emissions than traditional processes, hence contributing to the commitment to exclude virgin fossil plastics by 2028.

RENEWING THE DIOR.COM ART OF GIFTING

At a time when online sales are growing exponentially, it is of crucial importance that we strive to minimise associated negative impacts.
1 0 0 % of our e-com offers proposed in FSC ecopack by default.
1 0 0 % sourced recycled cardboard.

RAISING THE BAR IN SUSTAINABILITY FOR POINTS OF SALE

Following LVMH LIFE in STORE ecodesign standards, our overarching goal will be to reinvent shops and boutiques through energy efficiency and responsible sourcing of building materials, increasingly designing our points of sale and visual merchandising with renewable or recycled materials, while ensuring their future recyclability.

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1 0 0 % of our boutiques (self-operated points of sale) will have applied LVMH LIFE in STORE ecodesign guidelines by 2030.