De Dior Pop-up in Le Bon Marché

Om de lancering van de Dior-collecties van Jonathan Anderson te vieren, opent het Maison Dior een pop-upwinkel midden in Le Bon Marché.

Joyful tributes to the archives, immersive scenographies playfully reinterpret the boxes from the very first Dior boutique, named Colifichets. Dressed in the emblematic gray of 30 Montaigne, they come to life in a vertiginous display. Like graceful acrobats, mischievous mannequins climb the amusing piles of boxes or eagerly open the cases to unreveal the treasures they contain.

Along the way, unique creations appear*: the reinvented Lady Dior, the Dior Book Tote embroidered with the covers of literary classics, the innovative Dior Bow bag, the revisited Dior Normandie, Dior Roadie shoes and Dior Archie loafers, as well as a beautiful selection of ready-to-wear models. The men’s and women’s universes echo each other, heritage dialogues with the future, and, before our eyes, a new Dior language takes shape.

In this witty spirit, activities punctuate the experience: a customization service allows customers to add their initials to bookmarks and notebooks. Another unique event – in the form of a game specially devised for the venue – invites visitors to choose one of the iconic gray boxes. The lucky winners will find a golden ticket inside, granting them access to exceptional gifts.

Van 26 januari tot 22 februari 2026 kunt u in Le Bon Marché in Parijs kennismaken met gewaagde, nieuwe creativiteit.

_{*Exclusive creations notably include: a Lady Dior bag in white cannage embroidered with daisies; a Dior Book Tote bag with a daisy motif, decorated with the Medallion signature.}