OUR COMMITMENTS

MAKING CIRCULARITY RHYME WITH DESIRABILITY

MAKING CIRCULARITY RHYME WITH DESIRABILITY

In 1953, the House of Dior already offered a selection of exceptional products in precious, refillable cases made to last. Since 2006, the skincare line L’Or de Vie initiated refillability. More recently, Sauvage and lips icons have followed this direction. It is our responsibility to challenge ourselves further in packaging, points of sale and e-commerce.

BLOOMING ECODESIGNED PACKAGING

 

 

Packaging plays an essential role in protecting and preserving the essences of our products while offering a luxurious aesthetic experience. Yet, the use of natural resources to create packaging generates a significant carbon footprint. Moving forward, we commit to blooming new, more sustainable ways of selling.

    OUR COMMITMENTS

     

    0%

    of new virgin fossil plastics created by 2028.*

    50%

    reduction per product or per G or mL of formula by 2030.

    100%

    of our products' packaging are refillable** or recyclable by 2028.

    *excluding distribution systems
    ** for high loyalty products

    INNOVATING FOR CIRCULARITY

    • By partnering with Eastman, LVMH joins a collective effort for circularity by supporting the creation of a new plastic recycling facility in France. Thanks to this technology, Eastman will produce quality plastic material incurring up to 80% less carbon emissions than traditional processes, hence contributing to the commitment to exclude virgin fossil plastics by 2028.

    RENEWING THE DIOR.COM ART OF GIFTING

     

     

    At a time when online sales are growing exponentially, it is of crucial importance that we strive to minimize associated negative impacts.

      100%

      of our e-com offers proposed in FSC ecopack by default.

      100%

      sourced recycled cardboard.

      RAISING THE BAR IN SUSTAINABILITY FOR POINTS OF SALE

      • Following LVMH LIFE in STORE ecodesign standards, our overarching goal will be to reinvent shops and boutiques through energy efficiency and responsible sourcing of building materials, increasingly designing our points of sale and visual merchandising with renewable or recycled materials, while ensuring their future recyclability.

       

      100%

      of our boutiques (self-operated points of sale) will have applied LVMH LIFE in STORE ecodesign guidelines by 2030.