DREAM IN GREEN !
The love of nature has always been at the heart of Dior's unconditional passions. Our founder, Christian Dior, constantly celebrated the beauty of gardens and flowers, as well as their fascinating diversity. Nature is omnipresent in the names of his collections and the designs of his haute couture dresses, like the most inspiring of muses. A deep admiration perpetuated since 1947 and reinvented anew by each successive Creative Director.
Dior thus works as a creative laboratory in motion, one that is open to the world, its challenges, and its cultures; our House is committed to imagining timeless icons, objects of lasting desire that can be repaired, restored, recycled, and personalized throughout their lifecycle thanks to a synergy of talents and savoir-faire. Collaborative energy and intelligence in search of innovative solutions, with the sole aim of building an ever more desirable future, preserving dreams and beauty.
Today, in an interdependent world with limited resources, where each and every one of us is responsible for preserving our planet, Dior is pursuing more than ever a desire to protect this essential beauty so that it lives on. By deploying collective innovations and a dedicated program – Dream in Green – on a daily basis, our House instills a cooperative, global, and local strategy adapted to the environmental challenges of each region and every country – touching on all of Dior's universes, businesses and collaborators around the world. Each month, the Dream in Green committee, which encompasses all of Dior's departments, meets to measure and promote progress in environmental excellence.
Dream in Green is built around three pillars:
A CERTIFIED APPROACH
In 2021, following a rigorous audit, Christian Dior Couture obtained Positive Luxury's Butterfly Mark certification which attests to the authenticity of its sustainability strategy.