Granville, the root of our inspiration The Dior’s Rose de Granville Garden, a six-hectare agricultural estate divided into 20 plots, is home to more than 50,000 rose bushes. Inspired by the maternal rose garden of Villa Les Rhumbs, this estate is dedicated to the production of a unique rose, a symbolic signature ingredient of the House, gathered by hand and grown specifically for cosmetic use. 2020 2026 First plantings 6 ha destined for the production of «Jardin de Granville» roses Plan for UEBT certification of the Granville rose garden Since its creation, the site has been managed using regenerative agriculture, with the ambition of demonstrating the resilience of this model. The House relies on a network of complementary partners to help in this respect : The Andre-Eve horticultural institution cultivates old rose varieties, perpetuating long-standing savoir-faire. Biosphères organisation The Eco-Entomology Laboratory The « AVRIL » French association The Union for Ethical BioTrade (UEBT) A showcase for sustainable agriculture Standards of excellence 1. Protecting ecosystems and biodiversity 1. Protecting ecosystems and biodiversity 2. Reduction of inputs 2. Reduction of inputs 3. Regenerative soil practices 3. Regenerative soil practices 1. Protecting ecosystems and biodiversity 2. Reduction of inputs 2. Reduction of inputs 3. Regenerative soil practices 3. Regenerative soil practices The rose garden adopts virtuous practices that support soil regeneration. It taps into significant potential for such ecosystem services as pollination and biological pest control. The rose garden harbours an extensive variety of environments in and around it (woodlands, plains, wetlands, etc.). The Granville garden is home to a large number of heritage varieties. 1. Protecting ecosystems and biodiversity 1. Protecting ecosystems and biodiversity 2. Reduction of inputs 2. Réduction des intrants 3. Regenerative soil practices 3. Regenerative soil practices No use of synthetic products, growing methods meeting organic farming standards. 1. Protecting ecosystems and biodiversity 1. Protecting ecosystems and biodiversity 2. Reduction of inputs 2. Reduction of inputs 3. Regenerative soil practices 3. Pratiques régénératrices des sols Sustainable cultivation with limited intervention, planting without turning over the soil, inter-row planting with permanent cover crops and protective mulching.