Water management with the cropx project This project, carried out in liaison with LVMH Gaïa, focuses on optimising irrigation by deploying precision agriculture technology in a dedicated area within the Dior rose garden. Grounded in a rigorous scientific approach, the initiative implements six sensors in the rose garden to measure soil humidity in real time. This data is accessible via a platform and enables precise monitoring and improved irrigation management. An irrigation management model has also been established, based on sensor data and weather forecasts. The six-month initiative confirmed the relevance of this technology under real-world agronomic conditions. Results : -30% reduction in water consumption (with no impact on yield)