Forever and ever
Eau de toilette - Floral and musky notes
Created in 2002 by Jean-Pierre Béthouart, Forever and Ever is a fresh, delicate floral fragrance. A bouquet of newly blossomed flowers, radiant and spontaneous, composed with freesia and rose notes. The Dioriginals collection brings together the House of Dior’s emblematic signatures, restored by Francis Kurkdjian, Perfume Creative Director. He set out to recover the fragrances’ original formulas, presented in the 1948 bottle that once housed Christian Dior’s first iconic creations.
The poetry of a floral trail
Forever and Ever brings to life the beauty of spring blossoms thanks to a refreshing, floral, musky trail. Its colorful bouquet unfurls notes of almond blossom, vivid, spicy wild rose, and geranium. Accents of ambrette and musk elevate this radiant, spontaneous composition.
A word from the perfumer
Restoration of olfactory masterpieces
“Just as one takes care of a delicate work of art, a fragrance needs to be cherished. Just as one revives the luster and colors of a painting, the raw materials of a fragrance must be restored to preserve their quality, brilliance and nuances.”
Francis Kurkdjian, Dior Perfume Creative Director
The collection
At the heart of Dior heritage
The Dioriginals collection brings together 13 emblematic signatures that have shaped the olfactory heritage of the House of Dior and made their mark on the history of perfumery. The fragrances have been restored by Perfume Creative Director Francis Kurkdjian, who is dedicated to reviving their original radiance and luster. This is a journey through 80 years of fragrance, from classic icons by Edmond Roudnitska to more recent creations.
The ‘Oval’ bottle
The Dioriginals are presented in the 1948 ‘Oval’ bottle, which housed them from their earliest beginnings. It is now adorned with a pared-down, textured label reproducing the oval design with a metallic ring, finely striated and engraved with the “CD” monogram.
