CHristian DIor Parfums & WWF
PARTNERING TO REGENERATE BIODIVERSITY
Regenerating wild spaces
Christian Dior Parfums is now supporting Wide Fund for Nature (WWF) projects to protect and restore wild spaces in France and North America.
Christian Dior Parfums will support the conservation and restoration of 15,000 hectares (approximately 37,000 acres) of natural corridors stretching from Mexico to the United States. This will help encourage Jaguars to return, as their population has been destabilised by human activity and threatened with extinction.
In France, Christian Dior Parfums will support a program to conserve forest habitats in the Jura, Vosges and Vercors regions, and will also contribute to research in these forests on the Eurasian Lynx population, a key indicator of biodiversity.