Summer 2025 Men's Campaign

A fascinating tribute to exceptional savoir-faire, the Dior Summer 2025 men's collection dreamed up by Kim Jones combines practicality, longevity and reinvented heritage. Inspired by the works of Hylton Nel, the Artistic Director weaves powerful creative dialogues, fusions of craftsmanship and couture.

© Frank Lebon

Irresistibly sculptural, the pieces borrow their curves and finishes from the language of ceramics. A prodigious symbiosis of excellence and style, spotlighted by Pieter Hugo's captivating photographs.

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In a pastel setting strewn with lush vegetation, models pose on colorful pedestals, accompanied by reinterpretations of Hylton Nel's emblematic cats.

Embodying the South African artist's aesthetic, the silhouettes reveal knits sublimated by joyful designs and prints evoking his singular world.

Accessories reflect the meeting of the beautiful and the useful, as exemplified by the Dior Normandie tote bag, which asserts itself as the new everyday essential, while the Saddle is revisited infinitely.

The virtuoso expertise of the Dior Ateliers notably shines through in the B35 NXXT sneakers – offered in suede or raffia–, and the clog, which is transformed alternately into a biker boot or a derby. A multi-faceted celebration of tradition(s), modernity and passion.

© Pieter Hugo