30 Montaigne

The House’s historic, beating heart, 30 Avenue Montaigne is the birthplace of Dior style icons. The emblematic address now lends its name to a new bag: the 30 Montaigne Avenue.


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In a line of the same name, Maria Grazia Chiuri's collection of leather goods pays tribute to 30 Montaigne Avenue, where Christian Dior first imagined the New Look. The dream office, as he would affectionately call it, remains a source of luck and inspiration for the Creative Director. For the Dior 30 Montaigne bag, Maria Grazia Chiuri draws inspiration not only from the history of the House but also from her personal values. By doing so, she encourages all women to be themselves without inhibition and to follow their natural instincts. Season after season, her aesthetic seeks to break stereotypes down and to build women up. For each new collection, the Dior ateliers strive to bring new classics to life by incorporating innovative materials and designs while still respecting the legendary savoir-faire of the House. This results in high-level craftsmanship and the production of purses and accessories that are simultaneously refined, sophisticated and infused with modernity. Dior's 30 Montaigne box bag is the perfect manifestation of this phenomenon. The evidence lies in the sculptural lines, adjustable shoulder strap and utility-inspired hardware. Select styles feature the emblematic 'CD' initials embedded in leather or used as a clasp. The emblem comes in different finishes, including gold, silver, and antique metal. Other notable styles also comprise the Dior 30 Montaigne Collection, like the versatile chain bag that can be carried in a variety of ways, adapting to the multifaceted woman. It can be carried as a clutch, worn over the shoulder or across the body. There is also the two-in-one clutch that has an adjustable and removable belt. And of course, there is an infinite array of small leather goods and accessories. The whole collection is available in smooth, grained calfskin with a Microcannage texture, the Dior Oblique jacquard or even in the flagship patterns of each collection.