The Lady 95.22 bag campaign

Embodying a plural femininity, at once sensitive and powerful, actress Rosamund Pike chose the Lady 95.22, reflecting the essence of Dior style. Crafted using the exceptional savoir-faire of Dior’s ateliers, this unique creation – revealed, here, in the small black leather format – completes her silhouette with a touch of audacity.

Driven by a deep spirit of independence, dear to Maria Grazia Chiuri, tennis player Emma Raducanu adopts the Lady 95.22, in the latte version. A symbol of the House's heritage, this object of desire is adorned with ruthenium color "Dior" charms, evoking the lucky charms of the founding-couturier. A celebration of the essence of Dior style.

Chinese actress Dilraba Dilmurat – Dior ambassador in China – carries the iconic Lady 95.22 bag. Sublimated by a refined ruthenium finish, this remarkable accessory, which is presented in a medium format, holds her precious gri-gris. An ode to the force of fashion as a perpetual source of inspiration and self-affirmation.

The dazzling film director and producer Beatrice Borromeo celebrates the timeless allure of the Lady 95.22 on which the cannage lines flourish. Subtle resonances are woven, like a tribute to the special ties uniting Dior and this extraordinary ambassador.

The feminist writer Chimamanda Ngozi Adichie carries, with elegance and audacity, the black leather Lady 95.22. A unique encounter with this outstanding figure of committed literature, author of the essay We Should All Be Feminists – published in 2014 –, which notably inspired Maria Grazia Chiuri to design a manifesto-tee shirt, unveiled in the Dior spring-summer 2017 ready-to-wear collection.