The Lady 95.22 bag campaign


For the Lady 95.22 campaign, Rachele Regini, Dior’s cultural advisor, reveals herself, natural and spontaneous before the lens of photographer Brigitte Lacombe, in a series of shots brimming with emotion. A celebration of the various expressions of elegance that weave connections between the heritage and creative future of Dior.


    Revealed at the Dior autumn-winter 2022-2023 ready-to-wear show, the Lady 95.22 echoes, through its name, the year 1995, when the Lady Dior was created, and 2022, for its unprecedented launch. The actress Jiang Shuying chose to sport the large format of this iconic black leather accessory. A symbol of Dior style, expressing the House's constantly renewed inventiveness, where heritage and reinterpretation(s) meet.


    More enchanting than ever, actress Anya Taylor-Joy adopts the small, black leather version of the Lady 95.22. The iconic macrocannage pairs up with the new irresistibly graphic maxicannage in this essential accessory, further enhancing its architectural shape. Resplendent, Dior's fashion and beauty ambassador radiates the creative passion of the House. 


      Embodying a plural femininity, at once sensitive and powerful, actress Rosamund Pike chose the Lady 95.22, reflecting the essence of Dior style. Crafted using the exceptional savoir-faire of Dior’s ateliers, this unique creation – revealed, here, in the small black leather format – completes her silhouette with a touch of audacity.


        Driven by a deep spirit of independence, dear to Maria Grazia Chiuri, tennis player Emma Raducanu adopts the Lady 95.22, in the latte version. A symbol of the House's heritage, this object of desire is adorned with ruthenium color "Dior" charms, evoking the lucky charms of the founding-couturier. A celebration of the essence of Dior style.


          Chinese actress Dilraba Dilmurat – Dior ambassador in China – carries the iconic Lady 95.22 bag. Sublimated by a refined ruthenium finish, this remarkable accessory, which is presented in a medium format, holds her precious gri-gris. An ode to the force of fashion as a perpetual source of inspiration and self-affirmation.


            The dazzling film director and producer Beatrice Borromeo celebrates the timeless allure of the Lady 95.22 on which the cannage lines flourish. Subtle resonances are woven, like a tribute to the special ties uniting Dior and this extraordinary ambassador.


              The feminist writer Chimamanda Ngozi Adichie carries, with elegance and audacity, the black leather Lady 95.22. A unique encounter with this outstanding figure of committed literature, author of the essay We Should All Be Feminists – published in 2014 –, which notably inspired Maria Grazia Chiuri to design a manifesto-tee shirt, unveiled in the Dior spring-summer 2017 ready-to-wear collection.