Your loyalty status — Pearl, Silver, Gold, or Platinum — is determined based on two factors:
- The number of qualifying purchases made
- The total amount spent within the past 12 months
Once a status level is achieved, it is valid for 12 months, unless you make additional qualifying purchases that elevate you to a higher tier, with the exception of Platinum.
Please note that both your total spend and number of purchases are calculated on a rolling 12-month basis. This means that each day, purchases made more than 12 months ago are no longer counted towards your status. As a result, your progress toward the next tier may change daily.
Example:
Purchase 1: 1st March 2026 (£150)
Purchase 2: 1st May 2026 (£200)
Purchase 3: 1st July 2026 (£350)
As of the 1st May 2026, you reach Silver status as you meet the criteria of at least 2 purchases with a total spend of £300 or more within 12 months.
As of the 1st July 2026, you reach Gold status by meeting the criteria of at least 3 purchases and a total spend of £700 within 12 months. Your Gold status will then remain valid until the 30th June 2027, unless you reach Platinum status before that date.
On the 1st March 2027, the purchase made on the 1st March 2026 (£150) will no longer count towards your rolling 12-month total. Whilst your Gold status remains valid until 30th June 2027, your rolling 12-month spend total is £550 (purchase 2&3). When your status expires on 30th June 2027, you will need to have spent £700 or more after you became Gold on 1st July 2026 and prior to expiry to maintain your Gold status.
To reach Platinum status, you must meet both of the following within a 12-month period:
- A minimum spend of £1,500
- At least 4 purchases
Therefore, to reach Platinum status, you must make at least 2 additional purchases with a combined total spend of £800 or more.
Important: If you make 2 or more purchases in a single day, the combined spend of all your purchases on that day will be counted. However, the 2 or more purchases made on the same day will count as a single purchase.